How To Get Your Art Into a Gallery

Ron Velluci | Karen Sheridan | Sylvia Gortz

Lecture by Ron Velluci, Karen Sheridan, and Sylvia Gortz

This workshop is for artists who are looking for representation of their work in a gallery. For many artists, emerging or experienced, it can be confusing on how to be accepted in a gallery and the application process can be frustrating when not clearly explained. Galleries are businesses like any other, and art is the trade. Gallerists often get too many unstructured applications from enthusiastic, but uninformed artists and have to decline many hopeful requests.  To improve the interaction between the gallerist and the artist for a smoother art collaboration, we will have a panel of three speakers representing local art galleries to talk about the most important requirements an artist needs to know to find that perfect gallery.

Ron Velluci will be representing Butterfield Garage Gallery, located on King Street and run as an artist cooperation. Ron is not only co-director of the gallery, he is also a sculptor of wood and metal relief structures, as well as newspaper publisher of Coffee News. Butterfield Garage Gallery has been open since 1999 and is the brainchild of artist Jan Miller. The gallery aims to present the art-lover with traditional and contemporary visual arts and fine craft.

Karen Sheridan is the single owner of PLUM Gallery, located on Aviles Street. Karen is an acrylic painter of Key West and Beach styles. She was an artist in Boston and owned a gallery in Key West.  PLUM stands for Perfect Life yoU Make and the gallery focuses on local and regional, contemporary art. Plum Art Gallery has a cool vibe and exhibits exquisite sculpture, fine art, and intricate handcrafted jewelry.

Sylvia Gortz will be representing The Gallery Group, located on Anastasia Blvd. She co-owns the gallery with fiancé Tom Tilley. Sylvia is a mixed media artist and curates exceptional local art for the gallery. The styles vary from traditional to contemporary and often include exciting art from local Middle and High Schools. Sylvia is also president of Art Galleries of St. Augustine (AGOSA) which is partnering with the St. Johns Cultural Council to promote local art and artists.

All three speakers have extensive experience, both as artists as well as sorting and curating art for galleries. Each of their galleries has particular application processes and guidelines to choose their next featured artist. Ron, Karen, and Sylvia will address questions concerning the best way to approach a gallery and who to contact, what the gallery submission policies are and how to find them, and what an artist can expect in the form of compensations. They will elaborate on how an artist knows if the gallery is the right fit, how to prepare for the meeting, and what the next steps are when an agreement is reached. Bring your questions and get ready to become the professional artist you always wanted to be!

Day: Saturday, June 23, 2018

Time: 10:30am - 12:30
Location: The Gallery Group
Address: 303C Anastasia Blvd., St. Augustine, FL, 32080

For more information: 

http://www.stjohnsculture.com/news-announcements/how-get-your-art-gallery-0